“Building Brands & Believers” by Kent Wertime, Hardcover Book

This book is new, unread.
However the book cover may be faded and / or has minor tears
The book itself is excellent
Excellent business reference

“Kent Wertime successfully arques that while products are becoming more alike, brands can avoid ‘commoditization’ by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. His book provides a highly suggestive framework for bringing any brand to life.” –